Showing posts with label Tripe Marketing Board. Show all posts
Showing posts with label Tripe Marketing Board. Show all posts

Monday, 10 September 2012

Help!

If anybody is reading this, please arrange some assistance for me. I am being imprisoned against my will be a group of evil tripe barons.

This posting is my equivalent of a message in a bottle, so I hope one of my readers picks it up. About six months ago I (reluctantly) agreed to return to the old family firm of William Blunts and Sons, manufacturers and purveyors of fridge magnets since 1876. I had a few ideas about how they could move into the 20th century by embracing the internet, so I wasn't too dispirited by the idea of returning to the Blunt fold. My days as a journalist are well behind me, so eking out a few bob in my dotage by helping to flog acrylic fridge magnets seemed a reasonable proposition.

The move back to the Blunt magnet empire was first mooted a year ago, and I promised to mull it over. Then, out of the blue, I received a call to say that someone had found a haul of old documents which appeared to be the archives of my own family, the Blunts. The stash of material was so large that I asked a friend of mine, Dr Derek Ripley, to have a look at it. He subsequently agreed to write up a sort of official history of the family, and this was published in July of this year.

Through some arrangement I don't fully understand, he asked the Tripe Marketing Board to publish his book. This was apparently their first foray into publishing outside of recipe books. As Dr Ripley is an old friend of mine, I agreed to help him promote his book (particularly since it included the history of the family firm). Slowly but surely the tentacles of the Tripe Marketing Board have embraced me. Two weeks ago I was sent on a Tweeting course and informed that the Board 'expected' me to issue some 20 'tweets' a day to fulfill my 'moral' obligation to my friend. Since then, I feel that I have become a prisoner in my own home, regurgitating tripe via my mobile phone and through these columns (you must have noticed, surely?)

Where I thought I was promoting Dr Ripley's book, I now see that this is merely a device to promote tripe! Like many of the media, I thought this was the other way round - that the TMB had perhaps been invented to promote Dr RIpley's book (The Times certainly thought so). Now, however, I hear that sales of tripe have doubled in some parts of the UK and that on Saturday last, in Wigan, the tripe stall there sold out of produce after a promotional event by the TMB's Men In White.

To make matters worse, they were handing our promotional fridge magnets for tripe, creating yet another layer of confusion for an already bewildered public. Are the fridge magnets to promote tripe, or Dr Ripley's book? Is Dr Ripley's book, which tells the true and detailed history of the fridge magnet, merely a device to sell more fridge magnets (my colleagues at William Blunt and Sons will certainly hope so!).

If you have followed any of this, please send for help for me. The TMB have asked me to publish this video from their YouTube Channel. I feel I have no alternative but to do so. I wish I could say it clarified matters, but it doesn't.




Thursday, 30 August 2012

Tripe In The News

Those doughty folk at The Tripe Marketing Board managed to wheedle their way in to the City Diary on the Times, yesterday...


Where will they turn up next??
 

Wednesday, 29 August 2012

Tripe Fights Back!

Five years ago I reported here that tripe sales had been facing a year on year decline since 1953. The Tripe Marketing Board were marshaling their (admittedly slim) resources and preparing a comeback for the product. 
  
It has taken time. 

Fortunately, a bequest from a recently-deceased tripe lover means they have been able to invest heavily in advertising and social media. They now have a website and a YouTube Channel (to which they are inviting subscribers).  They seem to be using Facebook to good effect and recently offered me the post of Chief Twitter Feed. I can't pretend I'm unhappy as the retainer they have offered will pay for a nice little holiday somewhere warm over the winter (and I don't mean Southport!). 

As their slogan puts it: Love Life. Love Tripe. I don't think I could put it better than that myself. 



Thursday, 23 August 2012

Check Your Facts!

It's a long time since I've had to make reference to Wally Green. As a cub reporter on the Stockport Examiner, Wally was a great influence on me. It was towards the end of March, 1967, and I received a phone call inviting me to a meeting of the Avril Phirst Appreciation Society - supposedly a group set up to commemorate the career of an Oldham actress from the 1930's. 

I was all ready to attend, when Wally suggested I make a few enquiries about the Society. Needless to say, they didn't check out, and I managed to avoid a bit of egg on my face by covering something which was clearly an April Fool's joke. If only the Wally's Wise Words were available to today's journalists. It started here: 


and in less than 24 hours had appeared here 


not to mention here

http://www.dailymail.co.uk

Now, did anyone even attempt to contact Sir Norman Wrassle, who is quoted so extensively? Wally's Wise Words should be tattooed on the arm of every journalist. Check your facts - especially if they appear on the World Wide Web! 

Tuesday, 7 August 2012

Olympic Fever Sweeps The Sitting Room

While I can't pretend I'm not enjoying the Women's Beach Volleyball, I must confess I am finding the saturation coverage of the Olympics a little difficult to bear. 

I can't help feeling that more local sporting attractions are being somewhat overshadowed by the media's constant focus on London 2012. It's time the balance was redressed...


 


Thursday, 7 June 2012

I was delighted to learn that my good friend, Derek J  Ripley, is about to have a book published.


I first met Derek when he was working as a librarian in Stockport and I was a cub reporter on the Stockport Argus and Mail, and we have kept in touch across the decades. 

I've always had a soft spot for history myself, so when I learned that the old Blunt family archive had been discovered after being lost since the late 1970's, it was natural that I should turn to Derek to help catalogue and compile the index. When he suggested he could put together a book from the material, I was happy to let him get on with it. 

 I wish him every success with his publication - there are more details here.


Friday, 27 April 2012

Sit Back & Enjoy The Tripe

It's almost five years to the day since I first extolled the virtues of tripe, and wished success to the people at the Tripe Marketing Board in their campaign to persuade the public to eat more of the stuff. 

It's an uphill battle in a fast-food age, I suppose, but that doesn't mean we should turn our back on tripe.  Perhaps as a result of my posting, or perhaps because they simply recognise an afficionado of tripe when they see one,  I am delighted to report that I have now been approached by the TMB (what took them so long?) to act as an advisor and to help them judge the 2012 Annual Tripe Awards

I will of course keep my readers posted.  There's a lot of tripe about - it just seems a shame no one wants to eat it.