Endorse and Be Damned!

Older readers of my blog (by which I don't necessarily mean the more geriatric amongst you) will recall how I have sometimes pointed those who drop by here in the direction of a good bargain.

I've never been one to needlessly fritter away money on expensive food and beverages - not so long as there are expensive wines, women and other such diversions to soak up my cash. 'Look after the pennies, and you'll have more to spend on the finer things in life' is a motto that has guided me down the years.

So, when I endorse a product, it's not because I expect recompense. It's because I recognise its intrinsic worth. That's why I was so keen, just recently, to flag up one or two purchases I had made at my local branch of Sainsburys.

I've already written about how my decision to highlight the good value of Dove's Farm Organic Wholemeal Flour came back to bite me, here.

Now, I find that just weeks after pointing readers in the direction of Sainsburys Basics Ground Coffee, the company has chosen to up the price by over 25% Previously available for just 79p, this week I had to pay £1.06 for the same product.

It's the curse of Bill Blunt, and it spells, I'm afraid, the end of any further product endorsement by me. No sooner do I seem to find a bargain than the greedy supermarket barons rush to capitalise on my celebrity recommendation. Well, it won't happen again. I'll be keeping my counsel in the future.

It's a brave man that accuses Bill Blunt of chagrin, but it seems my readiness to spill the beans (so to speak) on cheap coffee has unwittingly led me to have to pay an extra £20 per annum on the stuff. There's something wrong here, surely!